Lead Gen PPC
As an expert in PPC lead generation, I offer advanced PPC strategies to scale your business and drive the leads you need. I want your sales team to fall in love with me.
Lead gen PPC is all about testing, understanding customer journeys, and adapting to the market. I utilize a customized strategy to uniquely tailor my campaigns to maximize lead volume while optimizing CPAs.
As an expert of all things lead gen, I live, eat, and breathe audience segmentation, landing page optimization, ad creative testing, bidding strategies, and everything else that will help businesses like yours get more leads.
I have first-hand experience planning and executing robust paid search campaigns for lead gen clients in many different verticals. I understand the challenges of attribution, MQLs, cost per leads optimization, CRO, and all of the modern marketing lead gen challenges that your business faces.
Overview
Importance
Relevance
Benefits
1
What is Lead Gen PPC?
Lead Gen PPC is the specific adaptation of search engine marketing to maximize lead volume while decreasing CPLs through Google Ads and Microsoft Ads.
2
Why is Lead Gen PPC important?
Let’s be real, which business owner do you know doesn’t want more qualified leads? I don’t know either. My custom solutions are fine-tuned from years of experience to optimize your sales funnel through demand capture from modern search engines.
3
Does my business need lead gen PPC?
If you’re hitting your sales quota or new service offerings with perfect CPLs quarter over quarter, you might not need PPC. If you’re like most businesses that are on the hunt for more affordable business, PPC for lead gen might be a great solution for you.
4
What benefits does Lead Gen PPC offer?
Other marketing channels have their own benefits including upper-funnel growth and unique media placements. Google Ads & Microsoft Ads offer strong bottom-funnel demand-capture services for people who are looking for services similar to yours already.
Google Ads For Lead Gen
As a Paid Search expert, building lead gen campaigns is second nature to me. I’ve built and scaled hundreds of lead gen campaigns over the years. I’ve grown with the technology and have been executing my clients’ goals for years.
I truly understand the ins and outs of Google Ads and fully embrace the push for automation and machine learning. I’ve built and optimized systems for keyword research, testing, and reporting so you can focus on running your business.
Microsoft Ads For Lead Gen
Google isn’t my only service offering. Microsoft, although similar to Google Ads, has its own unique challenges and benefits that might be beneficial to your business.
Microsoft Ads typically offers cheaper CPCs with a unique audience that can sometimes outperform Google Ads efficiency depending on your vertical. I’m more than happy to dive into Microsoft Ads to grow your business.
Discovery
Audit
Optimizations
Reporting
1
Discovery Call
Before we get started, it’s important I discuss on a call your business goals and ambitions to see if we’re a good partnership match. If our goals align, we’ll move into the audit process.
2
PPC Account Audit
Once we begin working together, I will review your account and give you some strategic advice and optimizations – even if you don’t end up signing with me. I’ll show you what I would do and how I would do it.
3
Optimizations
This is where the magic happens. After the audit process finishes up, I will begin discussing with your team their point of view and how I should best implement my recommend account optimizations.
4
Ongoing Reporting
Data and transparent reporting is essential to what I do. My ability to showcase my results in the data is why my clients love me. I have built out comprehensive reports to give you the insights your team needs for continued growth.