Lead generation & ecommerce PPC consultant
The next generation of paid search.
I've built custom software designed to scale your business with Paid Search. My expertise shapes the strategy. My dashboard provides the visibility and insights you need to grow.
Currently accepting new clients
Strategy. Detail. Follow-through.
Derek VaalYour hands-on account lead
Derek VaalYour hands-on account leadTwo business models. One hands-on approach.
More of the business you want.
Better leads start with better questions.
Which searches bring the right people? Which enquiries become customers? I connect campaign decisions with your conversion tracking and the feedback from your sales process.
Explore lead generation support →Paid search that understands your store.
Your products, margins, and inventory should shape the account. I bring Search, Shopping, Performance Max, and feed management together around those priorities.
Explore ecommerce support →Selected workBetter decisions.
Explore case studies →Better decisions.
A different account.
Selected work / 01
3.1 to 4.6ROAS improvement
31% lowerWasted spend reduction
28% to 6%Brand leakage
Measurement window: 90 days
DTC Apparel | Shopify | $45k/mo
Shopping and Performance Max restructure for an apparel brand
Blended ROAS improved from 3.1 to 4.6 over 90 days. Non-brand efficiency stabilized, waste dropped, and performance became easier to trust week to week.
The starting point
The account had overlapping Shopping and PMax coverage, weak branded demand separation, and inflated ROAS caused by brand-heavy traffic being absorbed into the wrong campaign types.
Inside the work
Read the full case study Audited query mix across Search, Shopping, and PMax to isolate where branded demand was being misattributed
Included with management
See the client portalYou should know what your consultant is working on.
Get clear reports, reviewed next steps, and daily account-health checks in your private Dashboard.
How I work
Know what you are paying for.
1. Agree on the priorities
You get a documented review of the account and tracking, with the issues I would address first and why.
2. Understand each change
I explain the proposed work before it happens and keep a record of the changes and their reasoning.
3. See what comes next
Your monthly recorded walkthrough connects the results with my recommendations. Questions come straight to me.
“Derek is a PPC ninja … always looking to test different methods to increase ROI.”Lauri Makikalli, Marketing Director, Delwest Management
What makes you different from an agency?
You work directly with the person doing the work. No bundles, no junior handoffs.
Do you work with lead generation businesses too?
Yes. I work with businesses that generate leads, calls, and demo requests, as well as ecommerce brands. We start with what a valuable conversion means for your business.
How fast can I see results?
Some wins land in weeks. Durable gains come from cleaner structure, tracking, and feed quality.
What are your fees?
Fees scale with spend and complexity. A short strategy call gets you a clear quote with no commitment.