Derek VaalEcommerce PPC Consultant
I help ecommerce brands clean up Google Ads accounts that have become expensive, messy, or hard to trust. My work stays focused on the parts that actually move the needle: Google Ads, Shopping, Performance Max, feed health, and reporting.
- Paid search only
- Built for ecommerce brands, not generic lead-gen accounts
- Margin, measurement, and account control before vanity metrics
- Private client portal for reporting, files, and shared resources
Accounts that are spending real money but still feel messy, inefficient, or unclear.
Common issues include poor query control, branded search distorting Performance Max, Merchant Center problems, unreliable reporting, and not enough visibility into what is actually happening.
See what I handleActive clients get reporting, files, and shared resources in one private portal, while recommendations are sent directly by email.
I focus on Google Ads for ecommerce, so the work stays specialized instead of being spread across a dozen services.
Clients get reporting, files, and updates in one place, while recommendations are sent directly by email when they are ready for review.
The work is built around margin, product mix, and measurement quality, not vanity metrics or cherry-picked screenshots.
Services
See all servicesI help brands fix the account structure, reporting, and day-to-day management problems that hold performance back.
Google Ads management
Ongoing Google Ads management for ecommerce brands that want a cleaner account, better query control, and stronger performance.
Shopping and PMax diagnostics
Hands-on support for Shopping and Performance Max, with a focus on feed health, Merchant Center issues, and cleaner product-level visibility.
Reporting and client communication
Clear reporting, shared resources, and recommendation emails so next steps are easy to review.
Case Studies
Explore case studiesReal examples of the problems, the fixes, and the results.
Shopping and PMax restructure
Brand leakage, campaign overlap, and weak query control were hiding inefficient non-brand performance. The restructure improved account clarity and gave the brand tighter control over where spend was going.
Read the breakdownMerchant Center recovery and PMax cleanup
Product disapprovals, poor asset-group structure, and weak reporting discipline had turned growth into constant troubleshooting. The account was rebuilt into something the client could actually trust.
Read the breakdownReporting
See reportingClients do not just get campaign management. They get reporting that is easy to follow.
Reporting that is easy to read
ROAS, spend efficiency, tracked revenue, feed coverage, and reporting freshness are easy to review without digging through a bloated dashboard.
Private client portal
The portal keeps reporting, files, and account resources in one place, while recommendations are delivered directly by email so they are easier to share and act on.
Client LoginHow I work
See how I workA simple client experience built around clarity, communication, and accountability.
Reporting stays easy to review
Clients get a reporting-first portal with dashboards, files, shared resources, and source health in one place.
Recommendations arrive by email
When I want a change reviewed or approved, I send it directly by email so it is easy to forward and act on.
Files and agreements stay organized
Audits, exports, shared documents, and signed agreements stay easy to find instead of getting buried in inboxes.
Platforms behind the work
Why work with me
Why brands hire me instead of a broad agency model.
You work with me directly
No junior handoff, no generic channel bundle, and no pressure to buy services you do not need.
Built for ecommerce operators
The work is grounded in merchandising, margin, feed health, and what the store actually needs to scale.
Clarity over dashboard noise
The goal is to make the account easier to trust, not just busier to look at.
Insights
Visit the blogPractical PPC insights for ecommerce brands that want to make better decisions.
How to separate branded demand from PMax
One of the fastest ways to misread account quality is letting brand-heavy demand sit inside Performance Max unchecked. This framework fixes that.
The audit checklist behind healthier Shopping performance
Feed quality, SKU coverage, disapprovals, and title logic are often the hidden layer behind poor Shopping results. This is how I review them.
Start here
Send me the account problem, your spend range, and what you want to fix first.
If it looks like a fit, I will tell you quickly what kind of engagement makes sense and how I would approach the account.