Derek VaalEcommerce PPC Consultant

Profitable Google Ads for ecommerce brands.

Specialist management for Shopping, PMax, and Search — backed by software that watches your account daily.

Currently accepting new clients
Derek Vaal
7 YearsGoogle Ads Experience
$150M+Ad Spend Managed
10+Ecommerce Brands
4Google Certifications
What I do

Google Ads services for ecommerce brands.

All services
Included with management

Guardian watches your account between calls.

Budget pacing, spend anomalies, and feed health — checked daily, flagged early.

See the client portal
Guardian account health screen showing budget pacing, feed coverage, and active alerts
How I work

A practical path from diagnosis to profitable scale.

1. Diagnose

Audit the account, tracking, and feed.

2. Optimize

Rebuild structure, keywords, and bidding.

3. Scale

Grow what's proven profitable.

Common account problems

The Google Ads issues I help ecommerce teams untangle.

Request an audit
Account structure

Brand and non-brand demand are blended

Separate campaign roles so reported efficiency reflects what is actually creating new demand.

Merchant Center

Feed issues are limiting eligible inventory

Prioritize disapprovals, coverage gaps, and product data before changing bids or budgets.

Client words
Derek is a PPC ninja … always looking to test different methods to increase ROI.
Lauri MakikalliMarketing Director, Delwest Management
Questions
What makes you different from an agency?

You work directly with the person doing the work. No bundles, no junior handoffs.

Do you only work with Shopify brands?

No — any ecommerce brand with a real catalog and meaningful Google Ads spend.

How fast can I see results?

Some wins land in weeks. Durable gains come from cleaner structure, tracking, and feed quality.

What are your fees?

Fees scale with spend and complexity. A short strategy call gets you a clear quote — no commitment.

Clearer, more profitable Google Ads start with one call.

Book a Strategy Call