Better leads start with better questions.
Which searches bring the right people? Which inquiries become customers? I tie campaign decisions to your conversion tracking and sales feedback.
Lead generation supportPaid search consultant for lead generation and ecommerce
Paid search management for clearer growth decisions.
I do the strategy and the hands-on account work myself. Your private Dashboard shows what changed, what’s working, and where we’re headed next.
Accepting new clients· I reply within one business day
Derek VaalYour hands-on account lead8 yearsGoogle Ads experience
Ad spend managed
23+Brands worked with
Two business models. One hands-on approach.
More of the customers you actually want.
Paid search that understands your store.
Your products, margins, and inventory should shape the account. I manage Search, Shopping, Performance Max, and your feed around them.
Ecommerce supportSelected work
Read the case studyBetter decisions. A different account.
DTC Apparel · Shopify · $45k/moClient-approved figures
- Blended ROAS
- 3.1 → 4.6
- Wasted spend
- 31% lower
- Brand leakage
- 28% → 6%
Shopping and Performance Max restructure for an apparel brand
Blended ROAS jumped from 3.1 to 4.6 in 90 days. Non-brand efficiency stabilized, waste dropped, and weekly results became easier to trust.
The starting point
Shopping and PMax overlapped, brand traffic wasn’t separated, and ROAS looked inflated because brand searches were landing in the wrong campaigns.
Inside the work
Audited search queries across Search, Shopping, and PMax to find where brand traffic was misattributed.
Included with management
How Dashboard worksYou should always know what your consultant is up to.
Clear reports, reviewed next steps, and daily account-health checks in your private Dashboard.
Find the latest numbers quickly
Check the metrics that fit your business, and see when the data was refreshed.
Catch problems before they cost you
Budget pacing and unusual spend are checked daily, plus Merchant Center feed health for ecommerce.
See what I recommend and why
I review every next step before you see it. Nothing that needs your approval changes without it.
How I work
Know what you are paying for.
Agree on the priorities
You get a documented review of the account and tracking, with the issues I would address first and why.
Understand each change
I explain changes before I make them and log the reasoning behind each one.
See what comes next
A monthly recorded walkthrough explains the results and what I recommend next. Questions come straight to me.
“Derek is a PPC ninja … always looking to test different methods to increase ROI.”
You work directly with the person doing the work. No bundles, no junior handoffs.
Yes. I work with businesses that generate leads, calls, and demo requests, as well as ecommerce brands. We start with what a valuable conversion means for your business.
Quick fixes like wasted spend and tracking errors often show in the first few weeks. Bigger structural gains usually take two to three months, since each change needs time to gather data.
A flat monthly fee set by account complexity, not a percentage of ad spend. See Pricing and terms on the Services page for the details.
Your paid search deserves a sharper eye.
Tell me what you want to fix or grow. We’ll talk scope and fees before you commit to anything.