Derek VaalEcommerce PPC Consultant
Profitable Google Ads for ecommerce brands.
Specialist management for Shopping, PMax, and Search — backed by software that watches your account daily.
Currently accepting new clients
What I do
All servicesIncluded with management
See the client portalGuardian watches your account between calls.
Budget pacing, spend anomalies, and feed health — checked daily, flagged early.
How I work
1. Diagnose
Audit the account, tracking, and feed.
2. Optimize
Rebuild structure, keywords, and bidding.
3. Scale
Grow what's proven profitable.
Recent work
All case studiesThe cleanup work clients hire me for.
Shopping + PMax restructure
Campaign overlap hid non-brand waste. Result: tight spend control and traceable attribution.
Merchant Center recovery
Disapprovals and messy asset groups. Result: feed restored, PMax rebuilt by product logic.
“Derek is a PPC ninja … always looking to test different methods to increase ROI.”Lauri Makikalli — Marketing Director, Delwest Management
Derek Vaal, ecommerce paid search consultant
- Seven years and $150M+ managed across Shopping, PMax, and Search
- You work with me directly — strategy, account work, and communication
- Google-certified: Search, Shopping, Performance Max, App Campaigns
What makes you different from an agency?
You work directly with the person doing the work. No bundles, no junior handoffs.
Do you only work with Shopify brands?
No — any ecommerce brand with a real catalog and meaningful Google Ads spend.
How fast can I see results?
Some wins land in weeks. Durable gains come from cleaner structure, tracking, and feed quality.
What are your fees?
Fees scale with spend and complexity. A short strategy call gets you a clear quote — no commitment.