Derek VaalEcommerce PPC Consultant
Fix your messy ecommerce Google Ads accounts. Achieve clarity and performance.
Specialized management for brands frustrated with poor results and wasted spend.
Currently accepting new clients
Core services
Account structure and organization
Rebuild your campaigns for maximum control, cleaner search terms, and better account visibility.
Shopping feed and PMax optimization
Master your feed health, Merchant Center issues, and Performance Max settings.
Transparent reporting and communication
Clear, actionable insights and reporting that explains what changed, why, and what happens next.
Our process
1. Diagnose
Deep audit of your account, tracking, and feed.
2. Optimize
Implement structure, keywords, and bid strategies.
3. Scale
Focus on growth with proven, profitable tactics.
Recent work
See all case studiesThe kind of cleanup work clients hire me for.
Shopping and PMax restructure
Brand leakage, campaign overlap, and weak query control were hiding inefficient non-brand performance.
Result: Tighter spend control and traceable query attribution across brand and non-brand.
Merchant Center recovery and PMax cleanup
Product disapprovals, poor asset-group structure, and weak reporting discipline had turned growth into constant troubleshooting.
Result: Feed health restored, PMax rebuilt by product logic, and the account became easier to trust again.
"Derek is a PPC ninja. He is driven and calm under pressure, even when you throw several projects at him at once. Derek provides proactive recommendations and is always looking to test different methods to increase ROI."- Lauri Makikalli, Marketing Director, Delwest Management
About
A specialist partner, not an agency layer.
Who you work with
I am Derek Vaal, an ecommerce paid search consultant. For seven years I have managed Google Ads for ecommerce brands - Shopping, Performance Max, feed health, and the reporting that makes the account easier to trust. Every engagement is delivered by me directly, supported by Cardinal, the private client workspace where reporting, recommendations, and files stay organized.
- Google Ads Search certified
- Google Shopping certified
- Performance Max certified
- App Campaigns certified
Why brands stay
- You work with me directly. No junior handoff, no generic channel bundle, and no pressure to buy services you do not need.
- Built for ecommerce operators. The work is grounded in merchandising, margin, feed health, and what the store actually needs to scale.
- Clarity over dashboard noise. The goal is to make the account easier to trust, not just busier to look at.
What makes you different from an agency?
You work directly with the person diagnosing, rebuilding, and communicating the account strategy. No broad agency bundle or junior handoff.
Do you work with brands outside of Shopify?
Yes. Shopify brands are often a strong fit, but the work applies to ecommerce brands with catalog complexity, product feeds, and meaningful Google Ads spend.
How fast can I see results?
Most accounts need a focused diagnosis first. Quick wins can surface early, but durable improvement usually comes from cleaner structure, tracking, feed quality, and reporting.
What are your fees?
Fees depend on spend, account complexity, and the level of support needed. The best next step is a short strategy call or audit request.
Ready to fix your ads?
Use the contact form to share your account context, spend range, and where performance feels hard to trust.
Get Started