A sharper take on paid search.

Google Shopping custom labels: how to organize your campaigns

Use Google Shopping custom labels for margin, stock, seasonality, and best sellers. Learn when to use product groups and when to split campaigns.

Sep 3, 202611 min read

Read the featured guide

An ecommerce product catalog organized into Google Shopping groups by margin, inventory, seasonality, and selling rate.

Browse by topic

What are you working through?

Ideas to take back to your account.

Use these guides to diagnose an issue, plan the next change, or ask better questions of your account.

A consultant workspace showing grouped search-demand patterns beside a range of ecommerce products.

Google Ads search terms: how to find ecommerce product ideas

Find product ideas in Google Ads search terms, check them against store sales and margins, and choose a small test before expanding your catalog.

Aug 30, 20269 min read

Ecommerce products grouped on a desk beside campaign performance charts, representing a decision about Google Ads campaign breakouts.

When does a new product line need its own Google Ads campaign?

Decide when to split a product line into its own Google Ads campaign using store sales, margins, demand, inventory, and budget requirements.

Aug 12, 20268 min read

Ecommerce PPC triage workflow moving from urgent account risks to measured campaign tests

How to prioritize ecommerce PPC fixes: a practical checklist

Decide what to fix first in an ecommerce PPC account: urgent spend problems, purchase tracking, product eligibility, campaign overlap, and testing.

Aug 7, 20268 min read

Conversational product discovery connecting a shopper with relevant ecommerce products

Channel Strategy

ChatGPT Ads for ecommerce: access, costs, and testing

Prepare an ecommerce ChatGPT Ads test: confirm access, understand buying options, write relevant ads, check purchase tracking, and set review criteria.

Jul 29, 20266 min read

Ecommerce product feed expanding from a catalog into a second paid-search channel

Channel Strategy

Microsoft Ads for ecommerce: when is it worth testing?

Check whether your store is ready for Microsoft Ads, including Google Import settings, product feeds, UET purchase tracking, and a realistic test budget.

Jul 22, 20266 min read

Performance Max

Performance Max vs Search: how to choose an ecommerce budget

Compare Performance Max and Search for ecommerce. Decide where budget belongs using query control, feed quality, branded traffic, and product margins.

Jul 15, 20266 min read

Hiring a PPC Consultant

How to choose an ecommerce PPC consultant: questions to ask

Ask an ecommerce PPC consultant about account ownership, tracking, Shopping feeds, fees, reporting, and who will do the work before you hire.

Jul 12, 20265 min read

Measurement and Reporting

Ecommerce PPC reporting: metrics, context, and next steps

Build an ecommerce PPC report that connects spend, orders, ROAS, product margins, tracking limits, and account changes to clear next steps.

Jul 10, 20264 min read

Ecommerce Search intent organized into campaign paths and landing pages

Google Ads Search campaign structure for ecommerce

Structure ecommerce Search campaigns around brand and category intent, relevant landing pages, margins, and budgets without splitting the account too far.

Jul 8, 20266 min read

Measurement and Reporting

Ecommerce PPC conversion tracking: what to check before bidding

Check ecommerce purchase tracking for duplicate conversions, order values, currency, primary goals, attribution, and consent before trusting your PPC reports.

Jul 8, 20265 min read

Merchant Center feed management: how to keep product data accurate

Keep Merchant Center product data accurate with clear ownership, update checks, price and stock checks, and a plan for promotions and site changes.

Jul 6, 20264 min read

Google Shopping management: feeds, campaigns, and reporting

Learn what Google Shopping management involves, from Merchant Center and product grouping to campaign budgets, branded traffic, and useful reporting.

Jul 4, 20265 min read

Ecommerce Google Ads audit: what to check and fix first

Audit ecommerce Google Ads in the right order: business goals, purchase tracking, Merchant Center, campaign structure, search terms, and priority fixes.

Jul 2, 20266 min read

Paid search paths connecting an ecommerce product catalog to a storefront

Channel Strategy

Google Ads, Microsoft Ads, and ChatGPT Ads: an ecommerce guide

Compare the roles of Google Ads, Microsoft Ads, and ChatGPT Ads in ecommerce, with practical checks for channel expansion, tracking, and budget.

Jul 1, 20266 min read

Ecommerce product catalog recovering from eligibility issues into a healthy active storefront

Merchant Center disapprovals and suspensions: a recovery guide

Diagnose Merchant Center disapprovals or suspensions, fix feed and website issues, request review when required, and verify Shopping campaign recovery.

Apr 17, 20268 min read

Performance Max

Performance Max optimization: an ecommerce cleanup checklist

Improve Performance Max with a cleanup checklist for purchase tracking, Merchant Center, branded traffic, product groups, assets, URLs, and budgets.

Apr 16, 20268 min read

Performance Max

Performance Max brand exclusions: how to separate branded demand

Learn how to assess branded traffic in Performance Max, test brand exclusions, protect useful coverage, and compare results across the account.

Apr 11, 20267 min read

Ecommerce product cards moving through feed health checks before paid search campaigns

Google Shopping feed audit: a practical Merchant Center checklist

Audit your Shopping feed for product eligibility, identifiers, titles, variants, prices, availability, and landing-page mismatches before changing bids.

Apr 11, 20268 min read

Ecommerce Google Ads management system connecting strategy, measurement, feeds, testing, reporting, and communication

Hiring a PPC Consultant

What should ecommerce Google Ads management include?

Know what to expect from ecommerce Google Ads management: tracking checks, Search and Shopping strategy, feed ownership, testing, and clear reporting.

Apr 11, 20268 min read