Google Ads advice built for real ecommerce decisions.
Practical guides to Shopping, Performance Max, Merchant Center, measurement, and the account decisions that matter after the dashboard is open.
Start with the account question underneath the metric.
What ecommerce Google Ads management should actually include
Good Google Ads management connects strategy, measurement, feeds, testing, reporting, and communication. Here is what I believe an ecommerce brand should expect.
Read the featured guidePractical guidance for healthier ecommerce accounts.
Use these guides to diagnose an issue, plan the next change, or ask better questions of your account.
Merchant Center recovery is a paid search problem
Merchant Center issues can remove the products paid search is meant to sell. Here is how I diagnose incidents, restore inventory safely, and prevent a repeat.
Read article Performance MaxHow I approach Performance Max cleanup for ecommerce brands
Performance Max cleanup is a sequence: validate conversion inputs, define campaign roles, inspect brand leakage, improve product data, and test one layer at a time.
Read article Performance MaxHow to separate branded demand from Performance Max
Branded queries inside Performance Max can make ROAS look healthier than the campaign's generic demand really is. Here is how I diagnose the overlap, test a cleaner setup, and interpret the result.
Read article Feed ManagementThe feed health checklist I run before every account audit
Feed quality quietly determines what Shopping and Performance Max can sell. This is the product-data checklist I use before recommending campaign changes.
Read articleTurn the next article into an account decision.
Tell me what is unclear in your Google Ads account and I’ll help identify what deserves attention first.