Ecommerce PPC insights written for brands, not agencies.
Articles about Shopping, Performance Max, feed management, query strategy, and the decisions behind cleaner ecommerce paid-search accounts.
How to separate branded demand from Performance Max
Branded queries inside Performance Max inflate ROAS and hide weak generic efficiency. This is the framework I use to isolate them and read the account more honestly.
Read articleFeed ManagementThe feed health checklist I run before every account audit
Feed quality is the hidden layer behind many poor Shopping and PMax accounts. Here is the checklist I use before touching campaign structure.
Read articleGoogle Ads ManagementWhat ecommerce Google Ads management should actually include
A useful Google Ads engagement is more than bid changes. Here is what I expect to review across structure, query quality, feed health, reporting, and communication.
Read articlePerformance MaxHow I approach Performance Max cleanup for ecommerce brands
Performance Max cleanup starts with roles, feed quality, brand leakage, asset-group logic, and reporting context before budget increases make sense.
Read articleMerchant CenterMerchant Center recovery is a paid search problem
Merchant Center issues are not side chores. Disapprovals, missing attributes, and feed coverage gaps can limit Shopping and PMax before bidding has a chance to work.
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