PPC For Law Firms
I have worked with local law firms to help improve their brand presence in the search engines with PPC and win them new business. Let me do the same for your firm.
Every law firm should have a unique, custom approach to get win new business. I’ll work with you to define that strategy and execute it.
As an expert of all things paid search, I live, eat, and breathe audience segmentation, landing page optimization, ad creative testing, bidding strategies, and all other aspects of paid search that can stretch every dollar of ad spend for your law firm.
I have first-hand experience planning and executing robust PPC campaigns for law firms. I understand the challenges of attribution, customer retention, performance max brand allocation split, and every other challenge that a like your faces in the PPC world.
Overview
Importance
Relevance
What We Offer
1
What is PPC for law firms?
PPC for law firms is the specific adaptation of search engine marketing to maximize visibility for key terms that matter most to your firm tailored around the services you offer.
2
Why is PPC for law firms important?
PPC is the art of meeting demand where it’s at and capturing it. Within the search engines, people are looking up relevant terms related to your firm and are actively looking for your services.
3
Does my law firm need PPC?
The fact of the matter is, if your law firm isn’t using PPC, you’re losing out on major business in 2025. Your competitors are using the power Google Ads and other search engines to capture demand for relevant searches related to your business. If you’re not playing the game, you’re making it easier for your competitors and losing out on ready-to-sign potential clients.
4
How are you different than other freelancers?
I’m glad you asked! I have worked with many unique business models, verticals, and search engines. I’ve been personally responsible for millions of dollars of monthly ad spend and understand how to profitably grow businesses with PPC. My unique experience gives me an advantage for growth.
Google Ads For Law Firms
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As a Paid Search expert, I live and breathe Google Ads. I have built hundreds of Google Ads campaigns over the years, working with many different law businesses including law firms, attorneys, and legal counselors.
I truly understand the ins and outs of Google Ads and fully embrace the push for automation and machine learning. I’ve built and optimized systems for keyword research, testing, and reporting so you can focus on running your business and leave PPC to me.
Microsoft Ads For Law Firms
I’m no stranger to Microsoft Ads, either. Similar to Google Ads, I’ve worked with law firms to improve their brand visibility within the Bing SERPs using Microsoft Ads PPC. I understand the nuances of Microsoft Ads and understand how to capture demand for potential new clients.
Discovery
Audit
Optimizations
Reporting
1
Discovery Call
Before we get started, it’s important we discuss your business goals and ambitions to see if we’re a good partnership match. If everything checks out, I’ll move on to the audit process.
2
PPC Account Audit
Once we begin working together, I will review your account and give you some strategic advice and optimizations – even if you don’t end up signing with me. I’ll show you what I would do and how I would do it.
3
Optimizations
This is where the magic happens. After the audit process finishes up, I will routinely provide account optimizations and new strategic tests, updates, and any other updates to make sure your account stays in good health.
4
Ongoing Reporting
Data and transparent reporting is essential to I we do. My ability to showcase My results in the data is why my clients love me. I have built comprehensive reports to give you the insights your team needs for continued growth and showcase how my campaigns have impact.