Case studies

The work behind the result.

A verified ecommerce engagement: where it started, what we decided, and the work behind the numbers.

DTC Apparel · Shopify · $45k/moClient-approved figures

Measurement window: 90 days

Shopping and Performance Max restructure for an apparel brand

Blended ROAS jumped from 3.1 to 4.6 in 90 days. Non-brand efficiency stabilized, waste dropped, and weekly results became easier to trust.

The starting point

Shopping and PMax overlapped, brand traffic wasn’t separated, and ROAS looked inflated because brand searches were landing in the wrong campaigns.

Inside the work

Audited search queries across Search, Shopping, and PMax to find where brand traffic was misattributed.

Audited search queries across Search, Shopping, and PMax to find where brand traffic was misattributed.
Created a dedicated brand campaign and tightened negative keywords across non-brand campaigns.
Rebuilt campaigns around product categories and merchandising priorities.
Added n-gram reviews to cut recurring wasted search terms.
Split promotional products from the core catalog so budgets matched business goals.

Uneven performance wasn’t the main problem. The account structure made it hard to see what was actually driving sales.

Once brand traffic was separated and categories were rebuilt, the account became easy to read and ready to scale.

“Derek is a PPC ninja … always looking to test different methods to increase ROI.”

Lauri Makikalli, Marketing Director, Delwest Management

In progressMore case studies will be published once clients approve the figures.

If your account is hard to read or the numbers don’t add up, let’s find the biggest win first.