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Featured verified work

The work behind the result.

A closer look at a verified ecommerce engagement: the starting point, the decisions, and the work behind the numbers.

Featured verified engagement

One account, from problem to a clearer way forward.

This engagement shows how clearer account structure can make performance easier to understand, control, and improve after the initial win.

Selected work / 01
3.1x → 4.6xBlended ROAS
31% lowerWasted spend reduction
28% → 6%Brand leakage (share)

Measurement window: 90 days

DTC Apparel | Shopify | $45k/mo

Shopping and Performance Max restructure for an apparel brand

Blended ROAS improved from 3.1 to 4.6 over 90 days. Non-brand efficiency stabilized, waste dropped, and performance became easier to trust week to week.

The starting point

The account had overlapping Shopping and PMax coverage, weak branded demand separation, and inflated ROAS caused by brand-heavy traffic being absorbed into the wrong campaign types.

Inside the work

Audited query mix across Search, Shopping, and PMax to isolate where branded demand was being misattributed

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