Reporting-first client access
Clients can check live reporting, files, shared resources, and source health without needing to ask where anything lives.
Derek VaalEcommerce PPC Consultant
How I work
A client experience built to keep paid search clear, organized, and easy to act on.
This is a consulting engagement supported by a practical stack behind the scenes, so reporting stays readable, files stay organized, and clients always know what to review next.
What clients get
The delivery layer is built to keep communication cleaner, not to feel like a SaaS product.
Recommendation emails that are easy to act on
When I want a change reviewed or approved, I send it by email so it is easy to forward internally and turn into a decision.
Lean tools instead of a bloated stack
The setup stays practical: good reporting, organized files, signed agreements, and the minimum tooling needed to keep delivery clean.
Working style
How the engagement is kept practical, visible, and easy to manage.
What the process feels like
- Start with the real account problem, the commercial constraints, and what the brand wants to fix first.
- Keep Google Ads structure, feed health, reporting, and client communication tied together.
- Make next steps easy to understand before anything gets approved or changed.
- Use practical, free-plan-friendly tools where they do the job well.
Best fit for this style of engagement
- Brands with real spend and enough complexity that structure and feed quality matter
- Founders or ecommerce teams who want visibility without micromanaging daily account work
- Teams that value direct communication and cleaner process over agency sprawl
Platforms behind the work
The main tools behind reporting, files, communication, and client access.
Google Ads
Campaign performance, search terms, asset groups, conversion tracking, and the day-to-day account visibility needed to manage spend well.
Google Analytics 4
Purchase events, source-level attribution context, and reporting cross-checks that help explain the bigger picture.
Google Merchant Center
Approvals, disapprovals, feed health, policy issues, and product coverage that directly affect Shopping and Performance Max.
Looker Studio
The reporting setup clients use to review performance, trends, and the metrics that matter most.
Shopify
Catalog, revenue, and storefront context that helps tie Google Ads decisions back to what is happening in the store.
Google Drive
Where shared client files, audits, exports, and working documents can stay organized and easy to access.
Notion
Used for SOPs and approved reference material that help delivery stay consistent without creating extra client clutter.
Slack
Used for internal notifications, handoffs, and alerts so important account or access issues do not get missed.
Dropbox Sign
Used for agreements and signatures so onboarding stays cleaner and more professional.
Why work with me
The value is in the thinking, the communication, and the management quality.
Specialist focus
I stay narrow on purpose. This is ecommerce paid search work, not a broad digital-services bundle.
Direct communication
Clients hear from me directly, with context around what is changing and why.
Operator-friendly process
The goal is to make the account easier to trust and easier to manage, not to introduce more noise.
Client access
Portal access is part of the engagement, not a public signup flow.
Active clients can review reporting, files, and shared resources in their private portal. Recommendations are delivered directly by email. If you are exploring fit, start with the contact page.