Derek VaalEcommerce PPC Consultant
Services

Ecommerce PPC management built for cleaner growth.

I help established ecommerce brands get more control from Google Ads. The work focuses on account structure, Shopping, Performance Max, Merchant Center, and reporting. The goal is profitable growth you can understand, not more campaign activity for its own sake.

Core services

Google Ads management from account structure through reporting.

01

Google Ads account structure

I rebuild messy accounts so spend, search terms, and campaign roles are easier to control.

  • Account audit and restructuring plan
  • Clear roles for brand, non-brand, Shopping, and PMax
  • Search-term cleanup, budget pacing, and waste reduction
02

Shopping and Performance Max

I fix the feed, Merchant Center, and campaign issues that hold ecommerce accounts back.

  • Merchant Center audit and disapproval cleanup
  • Feed coverage, quality, and policy review
  • PMax structure, product groups, exclusions, and labels
03

Reporting and communication

You get a clear view of performance, what changed, and what I recommend next.

  • Looker Studio reporting tied to business goals
  • Reviewed recommendations and shared files in Cardinal
  • Straightforward weekly or monthly updates
How I work

A clear start and direct communication.

  • We start with a discovery call focused on the account and business goals.
  • I show you what I would fix first and agree on the scope.
  • I manage the account, reporting, and communication from there.
Best fit

Who I can help most.

  • Established ecommerce brands with meaningful catalog complexity
  • Shopify, WooCommerce, BigCommerce, and custom storefronts
  • $15k to $200k monthly Google Ads spend
  • Teams that care about margin, merchandising, and measurement
  • Brands that want direct access to the person managing the account
Next step

Tell me what is not working in the account.

Share your store, spend level, and biggest concern. I will tell you whether I can help and what I would look at first.