I help established ecommerce brands get more control from paid search. The work can include Google Ads, Microsoft Ads, Shopping, Performance Max, Merchant Center, feed health, tracking, and reporting. The goal is profitable growth you can understand, not more campaign activity for its own sake.
I rebuild messy accounts so spend, search terms, channel roles, and campaign decisions are easier to control.
I fix the product-data, Merchant Center, and campaign issues that hold ecommerce accounts back.
You get a clear view of performance, what changed, and what I recommend next across the account.
Most underperforming ecommerce accounts have more than one problem, and fixing them in the wrong order wastes the budget spent proving it. Measurement comes before structure, and product data comes before bidding, because every decision downstream inherits the errors upstream of it.
The account, the conversion tracking, and the product data are audited together, because these three fail in ways that look identical from inside the ad platform. Findings are documented and ranked by what is costing the most.
This is also where I tell you if the real problem is not in the ad account at all. Margin, inventory, landing pages, and measurement all masquerade as paid search problems.
Tracking accuracy and Merchant Center eligibility are resolved before campaign structure changes, so nothing is rebuilt on top of data that cannot be trusted.
Where the fix belongs to your developer or platform team, I brief them directly rather than handing over a ticket and waiting.
Campaign roles are rebuilt around how the business thinks about its catalog: margin, merchandising priority, seasonality, and new versus returning demand.
Every structural change is written up with its reasoning before it is applied, and logged after.
Ongoing work is search-term review, budget pacing, feed health, asset testing, and the recurring checks that catch problems while they are still small.
Guardian runs daily checks on spend pacing, anomalies, and feed health, so issues surface between our conversations rather than during them.
The recurring weekly call is replaced by a recorded walkthrough each month and a client workspace that is current the rest of the time. This is a deliberate model rather than a compromise, and it suits some brands considerably better than others. It is worth knowing which you are before we start.
A video walking through the account: what changed, what it means, what I recommend next, and what I decided to leave alone. Recorded rather than live, so you watch it when it suits you and can send it to anyone else who needs the context.
Nobody has to take notes, and the reasoning stays available later.
Cardinal holds your reporting, account health, shared files, and the recommendations I have reviewed and published. Guardian runs daily checks on budget pacing, spend anomalies, and feed health inside it.
You do not have to wait for a scheduled update to find out how the account is doing, which is the part a monthly rhythm would otherwise cost you.
There is no account manager in between. When something needs a decision or an explanation, you are talking to the person who made the change and can tell you why.
Every account change is logged with its reasoning, so the history is readable months later.
You work directly with the person doing the work. There is no account manager relaying instructions to a media buyer you never meet, and no junior handoff after the pitch. The tradeoff is honest: a solo practice takes on fewer clients and does not offer paid social, SEO, or creative production.
Management is a flat monthly fee, not a percentage of your ad spend. The fee is set by account complexity and the work the account actually needs, so it does not rise simply because you increased budget, and I have no incentive to grow your spend rather than your results. Management starts at $2,500 per month. A short strategy call gets you an exact quote with no commitment.
Paid, and credited in full against your first month if we go ahead. A full audit of the account, the conversion tracking, and the product data is $1,500. If you hire me, that comes off the first invoice, so the audit effectively costs nothing. If you do not, you keep the findings and the prioritized action list. You get real diagnostic work rather than a sales pitch dressed up as a free audit.
The first term is 90 days, and after that it runs month to month with 30 days notice. The initial term exists because structural changes to Search, Shopping, and Performance Max need time to gather enough data to be judged fairly, and cancelling at week six usually means paying for the disruption without ever seeing the result. The paid audit comes first, so you see exactly what I would do before committing to any of it.
Everything. I work inside your own Google Ads and Merchant Center accounts, so the campaigns, the historical data, and the structure belong to your business. If we stop working together you keep all of it, including the exported change history from Cardinal explaining why each decision was made. There is no manager account holding your campaigns and nothing you need to rebuild from scratch.
You get a recorded walkthrough of the account every month covering what changed, what it means, what I recommend next, and what I deliberately left alone. Between those, Cardinal holds your reporting, account health, and reviewed recommendations, and Guardian checks budget pacing, spend anomalies, and feed health daily. Questions come straight to me rather than to an account manager.
Because a recurring status call is mostly a worse version of a document. A recording can be watched when it suits you, forwarded to anyone who needs the context, and rewatched when a decision comes back up three months later. It also means the time goes into the account rather than into narrating it. This model only works because the reporting layer is a live portal rather than a monthly PDF, which is why the walkthrough can be a summary instead of the only time you see the numbers.
Then this probably is not the right fit, and it is better to find that out now than in month two. A standing weekly sync is not the model here. Some brands genuinely need that rhythm and there are good consultants who work that way. If you are unsure, raise it on the discovery call and we can be honest about whether the working style matches before either of us commits.
No. Shopify, WooCommerce, BigCommerce, and custom storefronts are all workable. What matters is that there is a real product catalog and meaningful paid search spend behind it, not which platform the store runs on.
Some wins land in weeks, usually where spend is being wasted outright or a tracking error is distorting the picture. Durable gains come from cleaner structure, accurate measurement, and healthy product data, and those take longer because the campaigns need enough data for the results to mean anything.
No. Recommendations are written up and reviewed before they are applied, and every account change is logged with the reasoning behind it. AI helps me draft internal analysis and review large volumes of search-term and product data, but it never applies a change. Every account change is made manually.
Then I will tell you on the call rather than after you have signed. Plenty of ecommerce performance problems are product data, tracking, landing page, margin, or inventory problems wearing a paid search costume, and selling you management would not fix any of them.
These guides cover scope, channel mix, and the checks that come before any campaign change.
Share your store, spend level, and biggest concern. I will tell you whether I can help and what I would look at first.