Inquiries your sales team can work with.
Search intent, landing pages, and tracking should agree on what a good lead looks like. I use your team’s lead-quality feedback so a cheap form fill doesn’t become the goal.
Services
Paid search built to win your next customer.
I help lead generation businesses and ecommerce brands get more from Google Ads and Microsoft Ads. We agree on what a valuable conversion is for your business, then build the campaigns, tracking, and reporting around it.
Two business models. Different priorities.
Better leads or bigger sales. We start with what moves your business.
Sales that make sense for the business.
Shopping, Search, and Performance Max should work together around your products, margins, and demand. I weigh feed health, inventory, and real sales data, not just headline ROAS.
What I manage
Everything paid search, from structure to reporting.
Google Ads management
Know which campaigns deserve your budget. I manage the account around the leads or sales that matter to you.
Explore this service: Google Ads management- Account audit and restructuring plan
- Clear roles across Google Ads, Microsoft Ads, Search, Shopping, and PMax
- Search-term cleanup, budget pacing, and waste reduction
Merchant Center and product feeds
I fix the product-data, Merchant Center, and campaign issues that hold ecommerce accounts back.
Explore this service: Merchant Center and product feeds- Merchant Center and Microsoft Merchant Center review
- Feed coverage, quality, landing-page, and policy checks
- PMax structure, product groups, exclusions, and labels
Microsoft Ads for ecommerce
Find out whether Microsoft Ads deserves part of your budget. I check readiness, set up the campaigns, and measure what they add.
Explore this service: Microsoft Ads for ecommerce- Review whether expansion makes sense
- Campaign imports, product feeds, and conversion checks
- Search-term review and budget decisions
Method
How the work is sequenced, and why.
Tracking comes before structure, and reliable conversion data comes before bidding, because every later decision inherits earlier errors.
Diagnose
I review the account, conversion tracking, and the customer journey together. Findings are documented and prioritized.
If the real problem isn’t in the ad account, this is where I’ll tell you.
Fix the inputs
Accurate tracking and conversion definitions come first, plus Merchant Center eligibility for ecommerce.
If the fix belongs to your developer, I brief them directly.
Restructure
Campaign roles follow the business: services and sales priorities for lead generation; margin, merchandising, and inventory for ecommerce.
I write up every structural change and its reasoning before applying it, and log it after.
Monitor and scale
Search-term review, budget pacing, feed health, asset testing, and routine checks that stop small problems from turning into expensive ones.
Guardian runs daily checks, so issues are caught between our conversations.
Working together
Built to run without a weekly status call.
A recorded walkthrough each month, and a Dashboard that stays current in between. This suits some teams better than others, so it’s worth knowing before we start.
A recorded walkthrough each month
What changed, what it means, what I recommend next, and what I left alone. Watch it anytime and share it with your team.
Always in the loop between walkthroughs
Dashboard holds your reporting, account health, shared files, and my latest recommendations.
Questions come straight to me
No account manager in between. Every change is logged with its reasoning, so you can look back months later.
Pricing and terms
What it costs and what you commit to.
Management
From $2,500 a monthA flat fee set by complexity, not a percentage of ad spend.
Starting point
Paid audit, credited$1,500 for ecommerce, taken off your first invoice if we go ahead.
Commitment
90 days, then monthlyMonth to month after the first term, with 30 days’ notice.
Ownership
You keep everythingCampaigns, data and change history stay in your own accounts.
Scope
What’s included and what isn’t.
Included
- Account review covering campaigns, conversion tracking, and business priorities.
- Strategy, build, and ongoing management across Google Ads and Microsoft Ads.
- For ecommerce: Merchant Center and feed diagnostics, plus coordination on fixes.
- Looker Studio reporting tied to business goals.
- Dashboard access: account health, Guardian monitoring, shared files, and change history.
- Direct access to me for account questions between reviews.
Not included
- Ad spend, which you pay directly to Google and Microsoft.
- Creative production, photography, and video. I’ll spec what’s needed and review it.
- Website development. I diagnose issues and brief your developer.
- Paid social, email, SEO, and marketplaces. I focus only on paid search.
- Guaranteed results. Anyone promising them before seeing your data is guessing.
Questions
Questions before we start.
You work directly with the person doing the work. There is no account manager relaying instructions to a media buyer you never meet, and no junior handoff after the pitch. The tradeoff is honest: a solo practice takes on fewer clients and does not offer paid social, SEO, or creative production.
Management is a flat monthly fee, not a percentage of your ad spend. The fee is set by account complexity and the work the account actually needs, so it does not rise simply because you increased budget, and I have no incentive to grow your spend rather than your results. Management starts at $2,500 per month. A short strategy call gets you an exact quote with no commitment.
Paid, and credited in full against your first month if we go ahead. The ecommerce audit of campaigns, tracking, and product data is $1,500. For lead generation, we agree on the audit scope and fee on the strategy call. If you hire me, that comes off the first invoice, so the audit effectively costs nothing. If you do not, you keep the findings and the prioritized action list. You get real diagnostic work rather than a sales pitch dressed up as a free audit.
The first term is 90 days, and after that it runs month to month with 30 days notice. The initial term exists because structural changes to Search, Shopping, and Performance Max need time to gather enough data to be judged fairly, and cancelling at week six usually means paying for the disruption without ever seeing the result. The paid audit comes first, so you see exactly what I would do before committing to any of it.
Everything. I work inside your own Google Ads and Merchant Center accounts, so the campaigns, the historical data, and the structure belong to your business. If we stop working together you keep all of it, including the exported change history from Dashboard explaining why each decision was made. There is no manager account holding your campaigns and nothing you need to rebuild from scratch.
You get a recorded walkthrough of the account every month covering what changed, what it means, what I recommend next, and what I deliberately left alone. Between those, Dashboard holds your reporting, account health, and reviewed recommendations, and Guardian checks budget pacing, spend anomalies, and feed health daily. Questions come straight to me rather than to an account manager.
Then this probably is not the right fit, and it is better to find that out now than in month two. A standing weekly sync is not the model here. Some brands genuinely need that rhythm and there are good consultants who work that way. If you are unsure, raise it on the discovery call and we can be honest about whether the working style matches before either of us commits.
Some wins land in weeks, usually where spend is being wasted outright or a tracking error is distorting the picture. Durable gains come from cleaner structure, accurate measurement, and healthy product data, and those take longer because the campaigns need enough data for the results to mean anything.
No. Recommendations are written up and reviewed before they are applied, and every account change is logged with the reasoning behind it. AI helps me draft internal analysis and review large volumes of search-term and product data, but it never applies a change. Every account change is made manually.
Then I will tell you on the call rather than after you have signed. Weak results can come from tracking, landing pages, sales follow-up, margins, or inventory. Campaign management alone may not solve the issue.
Tell me what’s holding the account back.
Share your website, spend level, and biggest concern. I’ll tell you whether I can help and what I’d look at first.