Eligibility
Disapprovals, limitations, pending items, market settings, and destination coverage can remove important inventory from delivery.
Merchant Center feed management
Healthy product data gives ecommerce campaigns something reliable to sell.
I help diagnose feed, Merchant Center, and landing-page issues that limit product eligibility or make campaign performance harder to interpret. The work starts with the source data and ends with a verified campaign input.
A campaign cannot optimize around products it cannot accurately represent.
Product data
Titles, identifiers, price, availability, variants, images, shipping, and promotions need to agree with the store.
Commercial priority
Feed groups and labels should help the account see best sellers, margins, seasonal products, and stock constraints.
Trace the issue from source to campaign.
- Which system owns each important attribute and how often it updates.
- Merchant Center diagnostics, active-item counts, disapprovals, and limitations.
- Representative product pages, structured data, price, availability, and checkout flow.
- Product groups, feed labels, country settings, exclusions, and campaign coverage.
Fix the source before changing the bid.
These guides cover the pre-audit checklist, Performance Max cleanup, and recovery after an eligibility incident.
Next step
Find out whether the feed is part of the performance problem.
Share the products, markets, and Merchant Center issue that need attention first.