A structured review of your Google Ads account, conversion tracking, and product data. It’s scored across 18 areas and delivered as a ranked list of what to fix first. It shows exactly where the gaps are, with no inflated promises.
Each area is scored against the account’s goals, separately for each business line. The weakest areas come first.
Whether campaign roles, automation, and account settings make performance harder to read than it should be.
Where search terms, bidding, and budget pacing limit profitable growth or pay for traffic that won’t convert.
How much of the reported performance you can trust, and whether traffic lands on pages that convert.
We talk through the account, catalog, margins, inventory, and what you think is wrong. That call decides whether the audit is worth buying.
I review 18 areas across campaigns, search terms, bidding, conversion setup, and product data. Each business line is scored separately, so a strong category can’t hide a weak one.
You get a private link to the scored report, findings, and ranked action list, written for people who don’t work in Google Ads every day.
We go through the findings in priority order, including what I’d leave alone for now and why. If you don’t need me, I’ll tell you.
You receive a private report with scores, findings, and a prioritized action list. Share it with your team or current account manager to decide what to fix first.
If we keep working together, the audit fee comes off your first month. If not, the findings are still yours.
This audit isn’t for lead generation or local service accounts, since it assumes a product catalog and feed. Ask about a lead generation review →
Because a free audit is usually a sales call with a slide deck attached. A real audit means going through the account, the conversion setup, and the product data in detail, and that work has a cost whether or not you hire me afterward. Charging for it means you get the diagnosis rather than the pitch, and it keeps my attention on a small number of accounts rather than on a queue of prospects.
The audit is $1,500. If you go on to work with me, the full $1,500 comes off your first monthly invoice, so the audit costs you nothing beyond the management fee. If you decide not to continue, you keep the audit, the scores, and the prioritized action list, and you owe nothing further.
It starts with a short call rather than a checkout. We talk through the account, the catalog, and what is not adding up, and I tell you whether the audit is worth buying. If it is, I invoice and we arrange read access. If it is not, I will say so on that call and point you at whatever would help more. There is nothing to pay to have the conversation.
It is your own monthly spend multiplied by the share of search-term spend the review found going to queries that should not have matched. It is arithmetic on numbers already in your account, not a forecast of what you would save, and the audit says so next to the figure. No part of the audit states a result you would get from hiring me, because nobody can know that before doing the work.
Yes, read access to Google Ads, and to Merchant Center if you run Shopping or Performance Max. The audit examines conversion setup and product data alongside the campaigns, because these three fail in ways that look identical from inside the ad platform, and reviewing campaigns alone tends to produce confident answers to the wrong question.
Often that is exactly when it is useful. An independent review gives you a second reading of what is working, and a specific list of questions to put to whoever manages the account. Plenty of audits end with a recommendation to keep the current setup and fix two things, which is a legitimate outcome.
Then it says so and I will tell you that management is not the highest-value thing you could buy right now. That outcome is uncommon but it does happen, and it is more useful to you than a manufactured list of problems.
Tell me the store, monthly spend, and what isn’t adding up. If the audit isn’t the right fit, I’ll say so.
