AboutDerek Vaal · Louisville, Kentucky

Independent PPC consulting. Your account gets my full attention.

I’m Derek, an independent PPC consultant for lead generation and ecommerce. I manage Google Ads and Microsoft Ads, learn the details of your business, and explain the results. When you have a question, you come straight to me.

Book a call See services

My story

Hi there! I’m Derek.

I’m a PPC expert currently located in the Louisville, Kentucky area who’s been in the field ever since college (go Hoosiers!). I have many years of experience working at agencies and startups, so I understand what my clients are really looking for when they hire someone to manage their Paid Search ads.

That’s why I built out Dashboard: to show you what I’m working on, why I’m doing it, and how it will help your business.

I can’t wait to meet you and learn more about your brand and how I might be able to help you.

8 yearsGoogle Ads experience

Ad spend managed

23+Brands worked with

Outside of PPC

Off the clock.

I’m working on breaking 100 on my golf game. I’m a big nerd who loves games and reading fantasy/sci-fi books. I’m also big into fitness and health!

Golf
Games
Fantasy & sci-fi
Fitness

How I work

You can ask me why.

I start with your goals, customer value, conversion tracking, and account history.
I separate symptoms from causes before recommending a rebuild or new channel.
I make changes in stages, so each one can prove itself.
I explain what changed, what I learned, and what I would do next.

Working together

What a typical month looks like.

Replies from me within one business day
A recorded walkthrough of results and next steps each month
Dashboard access from day one, with every change logged
Month to month after the first term, with 30 days’ notice

“Derek is a PPC ninja … always looking to test different methods to increase ROI.”

Lauri Makikalli, Marketing Director, Delwest Management

Tell me what’s unclear or not working.

Share your website, spend level, and the question you want answered first.

Book a call