Derek VaalPaid Search Consultant

Independent PPC consulting. Full attention on your account.

I’m Derek, an independent PPC consultant for lead generation and ecommerce. I manage Google Ads and Microsoft Ads, get into the details of your business, and help you make sense of the results. When you have a question, you come straight to me.

How I work

You can ask me why.

  • I start with your goals, customer value, conversion tracking, and account history.
  • I separate symptoms from causes before recommending a rebuild or new channel.
  • I make changes in a sequence that gives the account time to produce useful evidence.
  • I explain what changed, what I learned, and what I would do next.
Who this is for

A second opinion with someone who can do the work.

That is the relationship I build with business owners and marketing teams, whether success means qualified leads or ecommerce sales.

  • You run an established business with active campaigns.
  • You want someone to challenge the numbers and explain the choices.
  • You need the account work done, not just another audit.

Tell me what is unclear or not working.

Share your website, spend level, and the question you want answered first.