Google Ads management
Search, Shopping, Performance Max, account structure, bidding, and reporting built around the commercial goal.
Google Ads managementAbout Derek
An ecommerce PPC consultant who stays close to the account.
I help established ecommerce brands make paid search easier to understand and easier to improve. I work directly in the account, connect the campaign decisions to the catalog and business economics, and explain what deserves attention next.
Paid search work that connects the account to the store.
Catalog and feed health
Merchant Center, product data, eligibility, landing pages, and the recovery work that supports campaign delivery.
Feed managementReporting and next steps
Useful reporting, account-health checks, and direct recommendations through the Cardinal client portal.
See CardinalDiagnose first. Then make the next change easier to judge.
- I start with goals, margins, inventory, tracking, and the account history.
- I separate symptoms from causes before recommending a rebuild or new channel.
- I make changes in a sequence that gives the account time to produce useful evidence.
- I explain what changed, what I learned, and what I would do next.
A good fit is an established brand with real account questions.
This work is for ecommerce teams with a meaningful catalog, an active paid search program, and a desire for direct strategic support. It is not a promise of a shortcut or a fixed result. The right starting point depends on the account and the business.
See ecommerce PPC servicesStart with the account
Tell me what is unclear or not working.
Share the store, spend level, and question you want answered first.