Lead generation
With CRM and tracking in place, reporting can connect spend to qualified leads, opportunities, and customers. That shows lead quality instead of rewarding the cheapest form fill.
Dashboard
A PPC dashboard connected to the management work.
Clients use Dashboard to check performance, account health, recommendations, files, and next steps. It’s included with my Google Ads and Microsoft Ads management.
Reporting
Your latest numbers, right when you want them.
See the metrics that fit your business and when the data was last updated. Recent days are flagged while conversions are still coming in, so late sales don’t look like a drop.
Account health
Catch problems before they cost you.
Guardian checks budget pacing and unusual spend daily, plus feed health for ecommerce. Each finding shows its severity and what I’m doing about it. It never changes your account automatically.
- High: act today
- Medium: this week
- Low: worth knowing
Next steps
See my next move, and why I’m making it.
I review every next step before it’s published. When a change needs your approval, you can approve, decline, or ask a question in the same place.
Reporting by business model
Lead generation and ecommerce need different answers.
A useful report tracks the outcome that makes you money.
Ecommerce
Reporting shows revenue, orders, ROAS, product and category detail, and Merchant Center coverage, read alongside margin, inventory, and conversion lag.
Google Ads and Microsoft Ads
Dashboard brings both platforms into one workspace. What’s covered depends on the tools and data connected for your account.
Reporting with context
How Dashboard differs from raw platform reports.
Charts show what changed. Good reporting also explains why it matters and what’s next.
| What you need | Raw Google Ads reports | Generic reporting tools | Dashboard with management |
|---|---|---|---|
| Purpose | Inspect platform data | Combine and present charts | Connect performance with the management work |
| Interpretation | You interpret the data | Depends on the setup | I explain the result and its limits |
| Account changes | Separate from the report | Usually separate | Change history and reasoning stay visible |
| Recommendations | Platform-generated suggestions | Usually rules or annotations | Next steps are reviewed by me before publishing |
| Communication | Outside the platform report | Varies by tool | Files, status, and decisions share one client workspace |
| Availability | Included with the ad account | Often sold as software | Included with my PPC management; not sold separately |
Onboarding
What happens when management begins.
Connect the sources
I confirm access to your ad platforms and reporting sources. Lead generation may need CRM data; ecommerce may need analytics and Merchant Center.
Define the measures
We agree on goals, definitions, attribution, and reporting schedule. I note where each figure comes from so metrics stay consistent.
Open the workspace
I set up your private Dashboard and keep reporting, account health, files, change history, and next steps current throughout.
Dashboard is live the day we start.
I handle setup during onboarding. Dashboard comes with management and isn’t sold separately.