How to choose an ecommerce PPC consultant
The right ecommerce PPC consultant should make the account easier to understand, own the details, and connect recommendations to business priorities. These are the questions I would ask.
On this page
Choosing an ecommerce PPC consultant is not only a question of platform certifications or a list of services. The important questions are how the person diagnoses the account, how they handle measurement and product data, how directly they communicate, and whether their working style fits the decisions your team needs to make.
Ask how they start
A thoughtful consultant should ask about margins, inventory, goals, customer value, tracking, promotions, the catalog, and the account history before promising a result. If the first conversation is only about spend and a target ROAS, the diagnosis may be too narrow for ecommerce work.
Ask what they actually own
Clarify who will audit, build, edit, monitor, report, and communicate. In an agency, understand the handoff between the person selling the engagement and the person doing the work. In a solo practice, understand availability, response time, and how decisions are documented.
- Who makes account changes and who reviews them?
- Who owns feed and tracking coordination when the issue is outside the ad platform?
- How often will reporting and recommendations be reviewed?
- What happens if the account needs a pause, rebuild, or change in scope?
Ask how they measure performance
The consultant should be able to explain primary conversions, value quality, attribution, brand demand, new-customer context, margin, inventory, and the limits of platform reporting. You do not need identical dashboards across systems, but you do need definitions that support a decision.
Ask how they handle Google, Microsoft, and feeds
The right channel mix depends on the account. Ask when they would recommend Search, Shopping, Performance Max, Microsoft Ads, a feed correction, or no new channel at all. The answer should include operational capacity and evidence, not just a desire to add more activity.
Look for clear communication
Good communication is not a high volume of updates. It is a shared understanding of what changed, why it matters, what is uncertain, and what happens next. Ask for an example of a recommendation that did not work and what the consultant learned from it.
My services page explains the engagement model, and About Derek explains how I work. If the questions fit, contact me about your account.