Hiring a PPC Consultant for ecommerce
Most of the questions asked in a first call are the wrong ones, because years of experience and certifications say little about how someone thinks when an account is confusing. These guides cover what ecommerce PPC management should include and the questions that actually reveal fit.
Every hiring a ppc consultant guide.
How to choose an ecommerce PPC consultant
The right ecommerce PPC consultant should make the account easier to understand, own the details, and connect recommendations to business priorities. These are the questions I would ask.
Read article Hiring a PPC ConsultantWhat ecommerce Google Ads management should actually include
Good Google Ads management connects strategy, measurement, feeds, testing, reporting, and communication. Here is what I believe an ecommerce brand should expect.
Read articleRelated areas of the account.
Shopping and Merchant Center
Guides to Google Shopping and Merchant Center for ecommerce: feed health, product eligibility, disapproval recovery, and ongoing feed operations.
4 guidesChannel Strategy
Guides to ecommerce paid search channel strategy: how Google Ads, Microsoft Ads, and ChatGPT Ads fit together, and when a second channel is worth adding.
3 guidesPerformance Max
Guides to Performance Max for ecommerce: giving PMax a defined role, separating branded demand, cleanup sequence, and when Search is the better home.
3 guidesMeasurement and Reporting
Guides to ecommerce PPC measurement and reporting: verifying conversion tracking, attribution and lag, and reports that support an actual decision.
2 guidesSearch and Account Structure
Guides to ecommerce Google Ads Search structure and account audits: campaign roles, intent, query governance, and what to diagnose before rebuilding.
2 guidesTurn the reading into an account decision.
Tell me what is unclear in your Google Ads account and I will help identify what deserves attention first.