Shopping and Merchant Center for ecommerce
Most Shopping problems are not campaign problems. Product data, eligibility, and landing-page agreement decide what a campaign is able to sell before any bid is set, and they fail quietly. These guides cover diagnosing the feed, recovering eligibility, and running product data as an ongoing operation.
Every shopping and merchant center guide.
Merchant Center feed management: a practical operating guide
Merchant Center feed management is an operating process. It keeps product data, eligibility, landing pages, and paid search decisions connected as the catalog changes.
Read article Shopping and Merchant CenterGoogle Shopping management for ecommerce brands
Google Shopping management is part feed operations, part merchandising context, and part campaign discipline. Here is how I connect those pieces.
Read article Shopping and Merchant CenterMerchant Center recovery is a paid search problem
Merchant Center issues can remove the products paid search is meant to sell. Here is how I diagnose incidents, restore inventory safely, and prevent a repeat.
Read article Shopping and Merchant CenterThe feed health checklist I run before every account audit
Feed quality quietly determines what Shopping and Performance Max can sell. This is the product-data checklist I use before recommending campaign changes.
Read articleRelated areas of the account.
Channel Strategy
Guides to ecommerce paid search channel strategy: how Google Ads, Microsoft Ads, and ChatGPT Ads fit together, and when a second channel is worth adding.
3 guidesPerformance Max
Guides to Performance Max for ecommerce: giving PMax a defined role, separating branded demand, cleanup sequence, and when Search is the better home.
3 guidesHiring a PPC Consultant
What ecommerce Google Ads management should include, and the questions worth asking before hiring a PPC consultant: ownership, measurement, and fit.
2 guidesMeasurement and Reporting
Guides to ecommerce PPC measurement and reporting: verifying conversion tracking, attribution and lag, and reports that support an actual decision.
2 guidesSearch and Account Structure
Guides to ecommerce Google Ads Search structure and account audits: campaign roles, intent, query governance, and what to diagnose before rebuilding.
2 guidesTurn the reading into an account decision.
Tell me what is unclear in your Google Ads account and I will help identify what deserves attention first.