Performance Max for ecommerce
Performance Max carries a large share of ecommerce revenue and gives back the least visibility of any campaign type. These guides cover giving it a defined role, reading its performance honestly once branded demand is separated out, and deciding what belongs in it rather than in Search.
Every performance max guide.
Performance Max vs Search for ecommerce: where should the next dollar go?
Search and Performance Max solve different account problems. Here is how I compare their roles, overlap, economics, and budget decisions for ecommerce brands.
Read article Performance MaxHow I approach Performance Max cleanup for ecommerce brands
Performance Max cleanup is a sequence: validate conversion inputs, define campaign roles, inspect brand leakage, improve product data, and test one layer at a time.
Read article Performance MaxHow to separate branded demand from Performance Max
Branded queries inside Performance Max can make ROAS look healthier than the campaign's generic demand really is. Here is how I diagnose the overlap, test a cleaner setup, and interpret the result.
Read articleRelated areas of the account.
Shopping and Merchant Center
Guides to Google Shopping and Merchant Center for ecommerce: feed health, product eligibility, disapproval recovery, and ongoing feed operations.
4 guidesChannel Strategy
Guides to ecommerce paid search channel strategy: how Google Ads, Microsoft Ads, and ChatGPT Ads fit together, and when a second channel is worth adding.
3 guidesHiring a PPC Consultant
What ecommerce Google Ads management should include, and the questions worth asking before hiring a PPC consultant: ownership, measurement, and fit.
2 guidesMeasurement and Reporting
Guides to ecommerce PPC measurement and reporting: verifying conversion tracking, attribution and lag, and reports that support an actual decision.
2 guidesSearch and Account Structure
Guides to ecommerce Google Ads Search structure and account audits: campaign roles, intent, query governance, and what to diagnose before rebuilding.
2 guidesTurn the reading into an account decision.
Tell me what is unclear in your Google Ads account and I will help identify what deserves attention first.