Performance Max for ecommerce
Performance Max carries a large share of ecommerce revenue and gives back the least visibility of any campaign type. These guides cover giving it a defined role, reading its performance honestly once branded demand is separated out, and deciding what belongs in it rather than in Search.
Every performance max guide.
Performance Max vs Search: how to choose an ecommerce budget
Compare Performance Max and Search for ecommerce. Decide where budget belongs using query control, feed quality, branded traffic, and product margins.
Read article Performance MaxPerformance Max optimization: an ecommerce cleanup checklist
Improve Performance Max with a cleanup checklist for purchase tracking, Merchant Center, branded traffic, product groups, assets, URLs, and budgets.
Read article Performance MaxPerformance Max brand exclusions: how to separate branded demand
Learn how to assess branded traffic in Performance Max, test brand exclusions, protect useful coverage, and compare results across the account.
Read articleRelated areas of the account.
Turn the reading into an account decision.
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