Search and Account Structure for ecommerce
Account structure determines what the reporting can tell you. These guides cover organizing Search around intent and economics rather than platform convenience, and the audit sequence I use to work out which structural problems are worth fixing first.
Every search and account structure guide.
Google Ads search terms: how to find ecommerce product ideas
Find product ideas in Google Ads search terms, check them against store sales and margins, and choose a small test before expanding your catalog.
Read article Search and Account StructureWhen does a new product line need its own Google Ads campaign?
Decide when to split a product line into its own Google Ads campaign using store sales, margins, demand, inventory, and budget requirements.
Read article Search and Account StructureHow to prioritize ecommerce PPC fixes: a practical checklist
Decide what to fix first in an ecommerce PPC account: urgent spend problems, purchase tracking, product eligibility, campaign overlap, and testing.
Read article Search and Account StructureGoogle Ads Search campaign structure for ecommerce
Structure ecommerce Search campaigns around brand and category intent, relevant landing pages, margins, and budgets without splitting the account too far.
Read article Search and Account StructureEcommerce Google Ads audit: what to check and fix first
Audit ecommerce Google Ads in the right order: business goals, purchase tracking, Merchant Center, campaign structure, search terms, and priority fixes.
Read articleRelated areas of the account.
Turn the reading into an account decision.
Tell me what is unclear in your Google Ads account and I will help identify what deserves attention first.