Search and Account Structure for ecommerce
Account structure determines what the reporting can tell you. These guides cover organizing Search around intent and economics rather than platform convenience, and the audit sequence I use to work out which structural problems are worth fixing first.
Every search and account structure guide.
Google Ads Search campaign structure for ecommerce brands
A useful ecommerce Search structure makes intent, budget, messaging, landing pages, and reporting easier to control. Here is how I decide what deserves its own campaign.
Read article Search and Account StructureEcommerce Google Ads audits: what I check before recommending changes
A useful ecommerce Google Ads audit should explain what is happening, why it matters, and which changes deserve attention first. Here is the sequence I use.
Read articleRelated areas of the account.
Shopping and Merchant Center
Guides to Google Shopping and Merchant Center for ecommerce: feed health, product eligibility, disapproval recovery, and ongoing feed operations.
4 guidesChannel Strategy
Guides to ecommerce paid search channel strategy: how Google Ads, Microsoft Ads, and ChatGPT Ads fit together, and when a second channel is worth adding.
3 guidesPerformance Max
Guides to Performance Max for ecommerce: giving PMax a defined role, separating branded demand, cleanup sequence, and when Search is the better home.
3 guidesHiring a PPC Consultant
What ecommerce Google Ads management should include, and the questions worth asking before hiring a PPC consultant: ownership, measurement, and fit.
2 guidesMeasurement and Reporting
Guides to ecommerce PPC measurement and reporting: verifying conversion tracking, attribution and lag, and reports that support an actual decision.
2 guidesTurn the reading into an account decision.
Tell me what is unclear in your Google Ads account and I will help identify what deserves attention first.