I manage Google Ads for lead generation businesses and ecommerce brands. From search intent and enquiry quality to product feeds and sales, the work starts with what a valuable customer looks like for you.
Search intent, landing pages, and conversion tracking need to agree on what a good lead looks like. I review the account alongside the lead-quality feedback your team can share, so a cheap form fill does not become the goal by default.
Talk through your lead generation account →Shopping, Search, and Performance Max work together around your products, margins, and customer demand. I connect campaign decisions with feed health, inventory, and the sales data behind the headline return.
Explore ecommerce results →Brand, non-brand, category, product, and competitor intent separated into campaigns with clear roles, budgets, and landing pages.
Separating branded demand matters most, because brand traffic blended into non-brand reporting makes an account look healthier than it is and hides whether anything is creating new demand.
Product grouping, feed inputs, exclusions, conversion signals, and a defined role for each automated campaign.
Performance Max works better when it is given a narrower job and cleaner inputs than when it is handed the whole catalog and an unqualified budget.
Primary conversions, value quality, attribution settings, budget pacing, search-term context, and reviewed next steps.
If the conversion data is wrong, every optimization decision downstream inherits that error, so measurement gets checked before structure.
I review the account, conversion tracking, and the customer journey together. For lead generation, that includes the feedback your sales team can share. For ecommerce, it includes product data and margins. I document the findings and agree on the priorities before changing campaigns.
Tracking accuracy and useful conversion definitions come before campaign structure. For ecommerce, Merchant Center eligibility and product data are part of that review. Duplicate conversions or poor-quality signals can steer an account in the wrong direction.
Where the fix sits outside the ad platform, I coordinate with your developer or platform team rather than handing over a ticket and waiting.
Campaign roles follow your services or products, customer intent, and commercial priorities. Every structural change is written up with its reasoning before it is applied.
Ongoing work is search-term review, budget pacing, feed health, creative and asset testing, and the recurring checks that catch problems while they are still small. Guardian checks spend pacing and anomalies daily, plus feed health for ecommerce, and flags issues between our conversations.
Management includes Dashboard, a private client workspace with your reporting, account health, shared files, and the recommendations I have reviewed and published. Guardian runs daily checks on budget pacing, spend anomalies, and feed health inside it.
Every account change is logged with its reasoning, so the history of the account is readable months later rather than living in my memory.
I do. There is no account manager relaying instructions to a media buyer you never meet. The person who audits the account, builds the campaigns, writes the recommendations, and answers your questions is the same person throughout the engagement.
Management is a flat monthly fee, not a percentage of your ad spend. The fee is set by account complexity and the work the account actually needs, so it does not rise simply because you increased budget, and I have no incentive to grow your spend rather than your results. Management starts at $2,500 per month. A short strategy call gets you an exact quote with no commitment.
Paid, and credited in full against your first month if we go ahead. The ecommerce audit of campaigns, tracking, and product data is $1,500. Lead generation audit scope and pricing are agreed on the strategy call. If you hire me, that comes off the first invoice, so the audit effectively costs nothing. If you do not, you keep the findings and the prioritized action list. You get real diagnostic work rather than a sales pitch dressed up as a free audit.
The first term is 90 days, and after that it runs month to month with 30 days notice. Some wins land in weeks, usually where spend is being wasted outright or a tracking error is distorting the picture, but structural changes to Search, Shopping, and Performance Max need time to gather enough data for the results to mean anything. Judging a restructure on a single week of data tends to produce the wrong conclusion.
No. Recommendations are written up and reviewed with you before they are applied, and every account change is logged with the reasoning behind it. Dashboard keeps that history in one place so you can see what changed and when.
AI drafts internal analysis and helps me review large volumes of search-term and product data faster. It never applies a change. Every recommendation is reviewed by me before you see it, and every account change is made manually.
Then I will say so. Plenty of ecommerce paid search problems are actually product data, conversion tracking, landing page, margin, or inventory problems. Diagnosing that honestly is more useful than optimizing bids against a broken input.
Everything stays yours. I work inside your own Google Ads and Merchant Center accounts, so the campaigns, the historical data, and the structure belong to your business. If we stop working together you keep all of it, including the exported change history from Dashboard explaining why each decision was made. There is no manager account holding your campaigns and nothing you need to rebuild from scratch.
These guides explain how I think about management scope, Search structure, and Performance Max decisions before an engagement begins.
I will tell you what I would examine first and whether the engagement is a fit.