Search structure
Brand, non-brand, category, product, and competitor intent with clear campaign roles and landing pages.
Google Ads management
Google Ads management for ecommerce brands that need clearer control.
I manage Google Ads around the relationship between demand, products, margins, and measurement. That can mean rebuilding Search, cleaning up Performance Max, improving Shopping inputs, or making the reporting useful enough to guide the next decision.
The parts of Google Ads that affect the business decision.
Shopping and PMax
Product grouping, feed inputs, exclusions, conversion signals, and the role each automated campaign should play.
Measurement and reporting
Primary conversions, value quality, budget pacing, search-term context, and reviewed next steps.
Before changing bids, I check the inputs.
- Business goals, contribution margin, inventory, and commercial priorities.
- Conversion tracking, attribution settings, and the quality of reported value.
- Merchant Center eligibility, product coverage, price, availability, and landing pages.
- Campaign roles, query mix, budget constraints, and recent account changes.
Start with the account question underneath the metric.
My guides explain how I think about management, Search structure, and Performance Max decisions.
Next step
Bring me the account question you cannot settle.
I will tell you what I would examine first and whether the engagement is a fit.