Merchant Center recovery and PMax cleanup for a home goods brand
Critical disapprovals were cleared within three weeks, PMax revenue rose 38% inside 60 days, and the account moved from reactive troubleshooting to structured optimization.
What was getting in the way
The account had hundreds of disapproved products, no useful PMax segmentation, and three declining months of performance with no clear explanation from prior management.
What changed in the account
- 01
Ran a Merchant Center audit and grouped disapprovals by severity and root cause
- 02
Resolved the highest-risk feed and policy issues first so eligible inventory could recover quickly
- 03
Rebuilt asset groups by commercial category instead of lumping the catalog together
- 04
Applied performance labels and reflected those labels in campaign logic
- 05
Created a recurring health-check rhythm so disapprovals and feed drift were visible early
A healthier account after the initial win
The goal was not only the headline metric. The work made the account easier to read, easier to control, and easier for a marketing team to trust.
The account needed a recovery sequence, not isolated fixes. Feed eligibility, category structure, and recurring visibility had to be tightened together for the improvement to hold.
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